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What is SEO?

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If you are looking for ways to boost your website’s visibility on Google searches and increase user traffic, then there are various dental SEO methods that you can use to achieve this. Each different technique brings its own benefits for the growth of your dental practice.

Have a mobile-friendly and well-functioning website

Making sure that your website is appealing and mobile friendly is a big part of increasing your visibility on Google. When someone searches for something relating to your website, Google will scan it and all of the other websites that relate to that search. Whilst Google does these scans, it can see what your website’s rating is on how user friendly it is. There are many factors that go into this, such as whether the site is mobile friendly, how outdated it is and more. You have the ability to check your website’s rating on Google, and then can adjust accordingly if needed.

More and more people are moving to their mobiles to research things due to the ease of using it compared to starting up a computer. The amount of people using their mobiles is only going to grow, so it is important to cater to this by having a mobile-friendly website. By doing so, you can cater to all of those people who prefer to use their mobiles. This can give you an advantage over other practices which may not have upgraded their website to be mobile friendly.

Use of keywords

Keyword optimisation is another great way of using the power of dental SEO. By using various keywords in your online content, you can have more of a chance of being boosted on Google if people are searching for those same keywords. When people search on Google, they will most likely use short phrases such as ‘dental implants in London’ or ‘dentist near me’, and if you can include these in your content it can increase your chances of your website being boosted further.

Technical SEO

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There are many other things that you can do behind the scenes to make sure that the quality of your website is the best it can possibly be. By doing these things, it can prove to Google that your site is up to date and user friendly.

Site speed is a big part of this, as it is important that your website functions well and loads quickly when people use it. This shows that you have put time in to make sure that the site runs smoothly, and this is reflected when Google is looking for relevant websites. If your site links to what the user is searching for, as well as being a well-functioning website with quick site speeds, you are more likely to become visible on the first page of Google.

Attention to detail

Making sure that your content flows smoothly on your site is also a big part of local SEO for dentists. If your website is tidy, well made and user friendly, then this encourages people to stay on your website and explore further, this is great for bringing in new customers. On top of this, the longer that people spend on your site, the better this looks to Google when scanning for relevant websites. By having a good rating on how long people stay on your site, it shows that your website is easy to use and that it has relevant and useful information.

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