Jeffree Star, Huda Kattan, Jaclyn Hill, Manny MUA: these are just some of the popular names of beauty bloggers who started by reviewing beauty products and then ended up forming their own makeup lines.
However, you don’t need to be a famous beauty blogger to start.
For instance, did you know that ChapStick (not to be confused with lip balm) was invented by a doctor? The first product look like a candle wrapped in tin foil, which is why it was no surprise that it wasn’t successful. When a local resident bought it, they improved the look of the ChapStick, and it became so popular that it launched their own corporation.
If you’re looking to get started on your own beauty line, starting a lip gloss line is a good idea. It’s simple, relatively low-cost compared to other beauty products, and can cater to all types of users. Here’s why it’s a good and idea and how to get started.
The (Beauty) Business Is Booming
If you’re looking for a profitable entrepreneurial venture, the beauty and cosmetics industry is a good niche to enter. Globally, it’s worth around $532 billion as of 2018 ($93.5 billion in the United States) and is only expected to grow. By 2023, it’s expected to be worth almost $805 billion. So, it’s no surprise that many are looking to enter this lucrative market.
Why Lip Gloss?
Lip gloss is one of the many lip products available in cosmetics. You can buy it in any store that sells makeup, drugstores, or supermarkets. Lip gloss is used to give lips a glossy finish. While it’s generally a translucent finish, it can be opaque, have color, and range in glossy finishes like glittery, metallic, and frosted.
It is different from popular lip products like lipstick, lip balm, and lip tint. Lipstick contains more wax and pigments, giving it a highly pigmented look. Lipstick is for you you want a more solid lip color. Lip gloss can be worn on bare lips or over lipstick to give it an additional sheen. Lip balm has a medical purpose in keeping in a lip’s hydration to prevent cracking, while lip gloss only gives the appearance of glossy lips until it wears off. And lip tint is meant to color the lips, while lip gloss glosses it. Lip gloss can be worn on its own or over lipstick, lip balm, or lip tint.
Lip gloss is a good product to start on before expanding to other lip products. While not all makeup is bad for your skin, lip gloss is the go-to product for those who prefer to wear less makeup. It’s a versatile product you can wear over bare lips to have a more naturally glossy effect, or you can wear it over other lip products for a better finish.
Step 1: Create Your Brand
First, if you’re going to be serious about starting your lip gloss line, you need to register your business with your local government. Since you’re most likely starting out small, you’ll want to start with a limited liability company (LLC), a sole proprietorship, or (if you have someone willing to co-invest) a partnership. Depending on which state or country your from, the requirements of starting a business may vary. Check with your local government on the requirements and prerequisites of starting a business. Since makeup falls under the Food and Drug Administration, you need to check with your local FDA office to see if there are any additional requirements or licenses needed to legally operate.
This is also the part of the planning stage where you come up with a brand name to operate. Make it a good one!
Step 2: Create a Formula (Or Find a Private Label Manufacturer)
After taking care of the legal aspects, it’s time to come up with the product. You have two options: create the formula and product yourself, or find a private label manufacturer to do it for you.
If you choose to create your own lip gloss, there are a few things you need to know. The FDA regulates cosmetics, so they have to be safe, properly labeled, and not deceptive. Since you’re the one making the formula and selling your product, you have a legal responsibility to ensure your lip gloss is safe for use and properly labeled. However, except for color additives, you do not need to have every ingredient approved by the FDA. It’s not against the law to make lip gloss in your own home rather than a factory or manufacturing center, but it is your responsibility to to make sure you’re making them in a clean environment where they won’t be contaminated.
The other option is to find a private label manufacturer for lip gloss. These are businesses that manufacture a certain product but add your brand name to the packaging. This is much more cost-effective because these goods have already been approved by the FDA, so you don’t have to go through certain licensing and standard procedures. You also get full control on the colors, packaging, and other aspects of developing your lip gloss. For a small starting business, you might want to have around 200 lip glosses on hand. If it’s successful, you can always order more (and even form a contract with your manufacturer for a better deal).
However, take note that some private labels have a minimum number of pieces of lip gloss you have to buy. Also, you may want to also check the lip gloss quality for yourself. If it’s not up to par on your customers’ expectations, you’re likely not to get good recommendations and get the word out about your business.
Step 3: Build Your Presence
Finally, it’s time to build your presence. Seeing as your only product is lip gloss, it’s unwise to sell it at a physical store and buy or rent out commercial space for the sole purpose of selling lip gloss. If you really want to sell physically, consider paying a local convenience store, boutique, or cosmetic store to put your product on their shelf. Some stores have different policies on this though. If you know someone who owns a shop that’s appropriate to sell lip gloss, it would be great if you could ask for a favor or a better deal to get your lip gloss on the shelf.
But for small businesses that are just starting out (especially if you only have one type of makeup), it’s best to start online. The costs are lower since you aren’t paying rent or any other additional costs associated with selling in a physical store. However, you do have the added task of building a network and attracting potential customers to your online store.
There are plenty of ways to sell your products online. You can use e-commerce platforms like Shopify to build your online store. Building your social media presence can also drive more customers to your website.